CONCEPT A3

Designed from the award-winning lineage of 13 Fishing’s Concept family of reels, the A3 is everything desired in a big low-profile, cranked up a few notches. Power is paramount to the new A3 design, and it all starts with the guts of this beast. Cut with Japanese Hamai precision, the new H.A.M. gears are hardened brass that is substantially stronger and thicker than any reel in its class. With over 30+ lbs of fish stopping power, the Bull Drag System, puts the brakes on the hardest fighting fish with smooth precision.



Key Features

Ocean Armor 2 Saltwater Protection Process

30+ lbs Max Drag

H.A.M. Gearing System

Dead Stop Anti-Reverse System

Concept Cork Knobs

Beetle Wing Rapid Access Side Plate

Japanese Hamai Cut Gearing

Trick Shop Compatible

HD Aluminum Frame and Gear Side Plate

Airfoil Carbon Palm Side Plate

Arrowhead Line Guide System

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CONCEPT C GEN II

Exceptionally light, the Concept C Gen II weighs 5.89 oz/167 g! Loaded with new tech and designed for performance this is the reel you will want to cast all day and never put down. You will find yourself re-tying your lures, instead of grabbing the other combos you prepared. Cast Iron Carbon material is a major advancement in material technology that delivers on our goal of building a zero-corrosion frame that fishes like it was metal. This High Strength extremely low flex material matched with genius engineering and design elements is the key to the rock-solid feel and performance. The all NEW butter-smooth Ti-Armor Aluminum drive gear is 3X more resistant to environmental wear. The Concept C Gen II features include an Arrowhead Line Guide, Beetle Wing Rapid Access Side Plate, KeepR Integrated Hook Keeper, 25 lb. Bulldog Drag, High-Spin Anti Corrosion Bearings, Railed Clutch Cam, and much much more.



Key Features



Hi-Tech Cast Iron Carbon Frame and Side Plate Construction

High Spin Spool System

Ti-Armor Aluminum Hamai Cut Drive Gear

25 lb Bulldog Drag System

9 BB (2 High Spin Corrosion Resistant BB, 5 Stainless BB, 1 Dead Stop Anti-Reverse)

Arrowhead Line Guide

Reinforced Clutch Cam

KeepR Integrated Hook Keeper

Generation II Hard Anodized Worm Shaft

Low-Friction 6-Way Braking System

Beetle Wing Rapid Access Side Plate

Trick Shop Compatible~

Continuing its bloodline of being the most durable saltwater low-profile baitcasting platform, the all NEW Concept TX Gen II is ready for the harshest environment you can throw at it. Its new ZERO corrosion Cast Iron Carbon chassis houses the BOSS H.A.M. Hardened Brass Precision Cut main gear. Black Seal Hyper Corrosion resistant ball bearings matched with Zero Corrosion High-Speed CZB Comp Spool Bearings deliver peak performance and longevity. The all-new Advanced Polymer Drag will withstand the use and abuse any angler can apply. The new standard in the salt has arrived and the new integrated drag alarm politely alerts you that the battle is on!



Key Features

Hi-Tech Cast-Iron Carbon Frame and Side Plate

Boss H.A.M. Japanese Hamai Cut Precision Drive Gear

20 lb Advanced Polymer Drag System

Alert Drag Clicker

10 Total Bearings (2 CZB Comp Spool Bearings, 7 Black Seal Anti-Corrosion BB, 1 Dead Stop Anti-Reverse)

Arrowhead Line Guide

Reinforced Clutch Cam

KeepR Integrated Hook Keeper

Generation II Hard Anodized Worm Shaft

CZB Bearing Technology

Low-Friction 6-Way Braking System

Beetle Wing Rapid Access Side Plate

Trick Shop Compatible~

CONCEPT Z SLD

See what all the buzz is about! The original Concept Z rocked the industry with its groundbreaking CZB technology. Pushing the edge of design, engineering, and materials forward is what the Z is all about. The NEW Gen II Concept Z SLD doesn’t disappoint, it starts with the new SLIDE magnetic cast control system located in the perfect place for anglers to adjust without missing a single cast. Control casting downwind and then upwind on alternating casts with a flick of the thumb. Pitch, flip, or just let it fly by combining or isolating the Low-Friction Centrifugal braking with the magnetic SLIDE braking. Zero Corrosion CZB Bearings and an Advanced Polymer drag system are placed within the new rock-solid Cast Iron Carbon frame and side plates. This design sets the new bar for material innovation.



Key Features

Slide Magnetic Cast Control System

CZB Bearing Technology

Hi-Tech Cast Iron Carbon Frame and Side Plate Construction

Ti-Armor Aluminum Hamai Cut Drive Gear

20 lb Advanced Polymer Drag System

Alert Drag Clicker

Zero Ball Bearings (6 CZB Bearings, 1 Dead Stop Anti-Reverse)

Arrowhead Line Guide

Reinforced Clutch Cam

KeepR Integrated Hook Keeper

Generation II Hard Anodized Worm Shaft

Low-Friction 6-Way Braking System

Beetle Wing Rapid Access Side Plate

Trick Shop Compatible~

INCEPTION





Born from a pedigree of performance and style, the Inception is a feature-packed reel capable of meeting any demand you make. The Inception is incredibly easy to fine tune and adjust. Its lightweight body and super low-profile design provide incredible comfort during long days on the water.



Key Features



HD Aluminum Frame

Beetle Wing Rapid Access Side Plate

Integrated Hook Keep-R

Multi-Material Oversize Drag Washers

EVA Tech Handle Knobs

Arrowhead Line Guide System

Instant Stop Anti-Reverse

Japanese Hamai Cut Gearing

6-Way Centrifugal Braking System

High Spin Spool System





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INCEPTION SZ

The 13 Fishing Inception Sport Z packs that much awesome into a low-profile platform that should cost three times as much. Exceptionally durable and built to go the distance, you’ll find technology like Japanese Hamai Cut Gearing, CZB Technology, an Arrowhead Line Guide, and our patented Beetle Wing Rapid Access side plate system topping the list of features alongside a price point no other brand can touch.



Key Features



CZB Spool Bearing Technology

6-Way Centrifugal Braking System

Beetle Wing Rapid Access System

18 lbs Max Drag

Instant Stop Anti-Reverse

Japanese Hamai Cut Gearing

High Spin Spool Shaft

Arrowhead Line Guide System

Integrated Hook Keep-R

EVA Tech Knobs

Ocean Armor 2 Saltwater Protection Process

Aluminum Line Guide & Handle Knob Caps

Hard Anodized Gen. 2 Worm Gear

Micro Click Cast Control~